Super Insurance Agent: A Day in the Life
When it comes to selling insurance, insurance professionals must have their hands in multiple areas of business to satisfy existing clients, obtain new clients and stay competitive with other insurers.
To help further the success of our agents, we at InsureMe have taken a look at how insurance agents morph into superhuman proportions on a daily basis to succeed—and how you can do the same.
Attending to Existing Clients
The "super insurance agent" puts building and maintaining relationships with clients on the forefront. Focusing on client retention will ensure business for years to come—satisfying existing clients and opening the door to limitless referrals.
To address the needs of his or her existing clients, the super insurance agent is likely to do some of the following each day:
- Help clients settle claims
- Meet with or phone clients to advise them on their insurance coverage or financial planning
- Customize insurance policies
- Tailor financial products to the client's changing needs
- Travel locally to inspect client property, including cars, homes and businesses
- Contact underwriting regarding alterations or updates in clients' policies
- Call policyholders to explain changes and/or details of a policy
- Contact existing clients to make sure they are satisfied with their policies and financial products
- Send congratulatory notes or cards for the policyholder's birthday or other significant life events
Successful insurance agents realize the importance of exemplary customer service and attention as the cornerstone to building lasting business relationships and receiving referrals to expand clientele.
Finding New Clients
In addition to maintaining relationships with existing clients, successful insurance agents must continue to seek new customers in order to expand the business.
To connect with prospective clients, the super agent might execute some of the following tasks:
- Network amongst existing clients and other business partners to generate lists of prospective clients
- Contact prospective clients and referrals
- Calculate premiums
- Explain the features and advantages of products and services
- Interview prospects to obtain information about financial needs
- Discuss the prospect's existing coverage
- Make sales pitches
- Review prospect's application, insurance history and medical history as needed
- Customize insurance policies
- Submit the appropriate forms to underwriting
- Follow up with prospects via phone or email
Despite the challenge of satisfying existing clients and courting new prospects, the super insurance agent completes these tasks almost daily, relying on concentrated organization and a stellar work ethic finish them.
Marketing the Business
The super insurance agent also focuses a large amount of time and resources toward marketing the business.
To improve these efforts, the super insurance agent often:
- Creates time tables and spreadsheets to track sales and marketing efforts
- Places ads in local papers and ad sheets
- Orders promotional items for distribution, such as coffee mugs, ballpoint pens, magnets and calendars
- Formulates a budget for expanded advertising, such as radio of television spots
- Puts together monthly or quarterly newsletters to send to new and existing clients
- Creates and refreshes content for the company Web site or blog to reach online insurance shoppers
For the super insurance agent, marketing the business plays into connecting with new clients—helping the insurer to become a household name in the community and a trusted source for insurance and financial planning.
Enjoying Success
While the responsibilities of the super insurance agent are many, ultimately, the rewards far outweigh the challenges. You can join the ranks of super insurance agents across the country by dedicating yourself to organizing your business practices, setting goals and remaining committed to the success of your career!
This information was provided by InsureMe, the leader in online insurance leads for the insurance industry. Since 1993, InsureMe has helped thousands of insurance agents succeed in the insurance business by providing top quality leads that are both detailed and affordable. For more information on InsureMe leads, please visit our agent Web site at agent.insureme.com.
