Winning Web Design:4 Top Tips for Personalizing Your Web Site
Is your insurance site personal and engaging?
Do consumers who find your site (or land there on purpose) know who you are, what you're all about, and feel like your Web pages are speaking directly to them?
If not, they should—and they can, with a little help from their friendly insurance agent…you!
The Allure You Need
A personalized, attractive Web site can help you charm Internet visitors, draw them in, and convince them to do business with you—converting them from prospects into customers.
But what kind of content is really necessary to make your site personal and appealing?
After studying numerous insurance sites, InsureMe would like to suggest the following tips for giving your Web site that special, personalized touch and making it stand out from the crowd.
Tip #1: Include Your Personal Photo
We all want to deal with a real, live person—whether we're buying insurance or asking a billing question.
Putting a personal photo on your Web site shows your visitors you're made of real flesh and blood, and helps them register your face with your name.
Without a picture, you may come across as impersonal and blend in with all the other insurance sites online. This will turn off prospects, who might otherwise become customers.
For a little extra zest, add a family picture along with a short description or anecdote to your homepage. If you employ others, include them, too.
Just be sure to put a caption under each picture so visitors will know who's who.
Tip #2: Incorporate Testimonials
Satisfied customers will sell your products and services for you.
With that in mind, you can start building trust with new site visitors by letting previous customers do the talking.
Testimonials add credence and credibility to your Web site—and your business. It's often one of the first things serious insurance shoppers look for when perusing a Web site.
If you don't have a stock of testimonials handy, start building this resource immediately. Then add them to your homepage, or create a separate "testimonials" page.
Either way, they'll speak for themselves…and you.
Tip #3: Make Your "About Us" Page Detailed
Savvy insurance shoppers want to know who they're dealing with—and often do a simple background check to find out.
According to recent studies, the leading information shoppers look for includes your:
- Name (accompanying, once again, your picture)
- Credentials
- Mission statement
- Professional organization memberships
- Specialized company endorsements (such as the Better Business Bureau or A.M. Best ratings)
- Contact information (including street address, phone numbers and email address)
If you've been in business long, you might also want to let your visitors in on that fact. Some consumers will only do business with well-established, time-proven organizations.
Providing your site guests this information helps convince them they should trust you with their money—and their business.
Tip #4: Integrate Carrier Information (if an independent agent)
Many Web sites don't reveal all their available carriers until after customers request a quote.
If you're an independent agent, don't make this mistake! Use your carriers' built-in name recognition and branding to your advantage by placing it on your Web site.
Their professional image may actually rub off.
Displaying carrier logos is a great way to inform customers of your company associations all in one place. Create a "Companies We Work With" page containing these logos, or place them on your homepage for instant name recognition and association.
The Personal Side
Designing a winning Web site requires getting personal. So start talking to site visitors as individuals, make your pages appealing, and show them you really know your stuff.
Before you know it, you'll be swimming in testimonials—the true mark of a successful business!
This information was provided by InsureMe, the leader in online insurance leads for the insurance industry. Since 1993, InsureMe has helped thousands of insurance agents succeed in the insurance business by providing top-quality leads that are both detailed and affordable. For more information on InsureMe leads, please visit our agent Web site at www.agent.insureme.com.
