What Makes a Good Insurance Leads Company?
Good insurance leads help you save time, cut costs and increase profits. By leading you directly to consumers shopping for insurance, they put you in the right place at the right time with the right customers.
But finding quality insurance leads can be difficult…and finding a quality insurance leads company to provide you those leads can be even trickier. It takes time, research and good investigatory skills to find out what really makes lead generators tick.
Making a Connection
Whether you're an established agent looking for new sources of business or you're brand new to the insurance industry, making a good choice when it comes to the right leads company can be vital to your survival.
So where do you start?
To find the best, most reliable leads service, we suggest you look for a company with the following foundations.
Ethics
Integrity is perhaps the most important characteristic of a good leads company. A company operating in this vein is honest, helpful and respectful. It can always be counted on to bend over backwards to meet your needs—and it always delivers what it promises.
An ethical company never employs false advertising or deception to gain or maintain your business…and it treats you like family. It gets high-quality leads honestly by collecting information from consumers shopping for insurance, and it works hard to help you make that consumer-agent connection by prescreening the leads before they come to you, then giving you all the information you need to meet the client's needs.
The occasional leads company offers you a few free leads so you can familiarize yourself with their service. Take advantage of this, as it provides you a way to examine the company's ethics up close and personal. Then find out what the company charges for its leads. Competitive pricing most likely means you're dealing with an ethical company.
Just as you want an honest mechanic to examine your car, you need an honest, caring company operating with integrity to help you grow your business.
Knowledge
Knowing what kinds of leads are most effective; how to best establish your profiles and territories; and how to convert those leads into clients are key issues a quality leads company can help you with.
The best lead generators provide you with Web sites containing informative, up-to-date articles and testimonials from other agents using the service; knowledgeable customer service representatives to help you set up and manage your account and target your market; and educated business partners driving the right customers toward them.
You must have the knowledge you need if you want to succeed. So look for a quality leads company that knows the market and can point you in the right direction for the greatest chance at success.
Technology
Using high-end computer systems and secure, encrypted methods, quality leads companies give you the opportunity to manage your account online at your own convenience…while keeping your account information secure.
Using the latest technology, a first-class leads company allows you to make changes to your account, track your leads, email your account representative, make secure payments, add or change credit card information, and deal with numerous other issues any time of the day or night. This gives you a flexibility you might otherwise not have—and the ability to take total control of your own success.
Getting your leads quickly and easily is another advantage provided by a good leads company with the best technology. Since your success is determined in large part by how quickly you respond to your leads' needs, a fast system that supplies you with detailed lead information within minutes of the quote request drops you right at the prospect's feet—and gives you the jump on your competitors.
A first-rate company also uses technology to give you options for lead delivery, such as fax, email or even direct transferal into your corporate database. Some, like InsureMe, can even send your leads to multiple email accounts. This can be a helpful service no matter where you are.
Customer Service
Highly trained customer service representatives are the meat of most good insurance leads companies. These professionals, on the front line of their businesses, work hard to gain your trust, loyalty and business by serving you with the utmost humility.
A great leads company always has a more-than-adequate staff to handle your questions, help you with your account, or just listen to your frustrations when you need an ear. In fact, the best leads services assign you to a designated customer service rep, who handles all your needs. That way, you never have to wonder who you'll be talking to next!
When you choose the leads company that fits you best, talk to your personalized representative to make sure the company isn't overselling its leads. The fewer times a lead is sold, the less competition you face and the greater your likelihood of closing the deal.
Making the Right Choice
With numerous leads companies doing business today, choosing the right one may seem impossible. But with a little research, skill and persistence, you can sift through the mire and find your diamond in the rough—a reputable, quality service.
And what a difference it can make!
This information was provided by InsureMe, the leader in online insurance leads for the insurance industry. Since 1993, InsureMe has helped thousands of insurance agents succeed in the insurance business by providing top-quality leads that are both detailed and affordable. For more information on InsureMe leads, please visit our agent Web site at agent.insureme.com.
