What Great Agents Know About Insurance Leads
In recent years, insurance leads have become a key element of success for insurance agents, providing a cost-effective way to expand clientele without cold-calling and other vexing methods of solicitation.
What can insurance leads do for you? Read on to learn how insurance leads work and how the best agents in the business are using insurance leads to get ahead—and stay ahead.
Separating the Good from the Bad
Insurance leads come from consumers who log onto various Web sites in search of the best possible insurance rates. The information provided by the consumer is stored on the Web site where it is sorted, categorized and sold to an insurance agent—allowing the agent to sell insurance to consumers who are serious about buying a policy.
But how can you avoid purchasing substandard leads?
Partnering with an experienced lead referral service such as InsureMe is the best way to ensure that you'll receive the right leads for your business that are accurate, timely and provide the flexibility you need.
Accuracy
While no technology can prevent 100 percent of users from misrepresenting themselves on an application, a sound database filters out leads containing generic names (Mickey Mouse), phone numbers (555-5555) and false addresses—collecting only the leads that are expected to be profitable.
Real-Time Leads
Because the value of a lead greatly diminishes within 48 hours of completion, a reputable lead referral service will also provide fresh leads. Fresh, or "real-time" leads, are sent to an agent as soon as the lead is completed—allowing the agent to make contact with the lead while the consumer is still shopping.
Filters
The best lead services provide their agents with a list of filters to choose from, allowing the agent to select characteristics by which unproductive leads are funneled out, such as leads noting serious health problems or high claim frequency.
When it comes to purchasing insurance leads, it's important to learn where your leads come from, how they are obtained and what steps the lead service takes to ensure that your leads are well-qualified and worth your time.
Making Insurance Leads Work for You
Once you've started receiving your insurance leads, it's important that you know how to use them to sell the client before a competitor takes their eye off the ball:
Here are some tricks of the trade for getting the most out of your leads:
- Have email alerts sent to your cell phone so you can receive your leads outside of the office
- Avoid having leads sent to generic fax numbers, such as those owned by the corner copy store
- Establish contact with the lead as soon as you receive it
Alternate your calling time or method of contact if you're unable to reach the lead
When it comes to capitalizing on your insurance leads, remember that each consumer you make contact with may give way to referrals from friends and family, so be sure you make the most out of the time you spend with each prospective client!
Start Receiving Leads Today!
These tips, in conjunction with InsureMe's top-notch referral service, will help you take your business to new heights—putting you in touch with consumers in your area who need your services! Get started today!
This information was provided by InsureMe, the leader in online insurance leads for the insurance industry. Since 1993, InsureMe has helped thousands of insurance agents succeed in the insurance business by providing top quality leads that are both detailed and affordable. For more information on InsureMe leads, please visit our agent Web site at www.agent.insureme.com
