Jumpstarting a New Agency: Your How-To Guide
You've filed all the necessary paperwork, obtained all the required licensure and have opened the doors to your new insurance agency. Now what?
At InsureMe, we understand that being the new kid on the block can feel a bit daunting. That's why we've put together a list of tips to help you get your new agency off the ground—and get a leg up on the competition.
Employ the Web for Agency Advancement
The insurance industry can be a tough field to break into—in order to make your mark, you must constantly look for ways to reinvent your business.
Perhaps the easiest way to lift your new agency off the ground is through the power of the Internet. Its potential is limitless, and with more and more consumers turning to the Web to shop for insurance, not using the Web to your advantage is, to use the old adage, shooting yourself in the foot.
Not sure what the Internet can do for your business? Here are three easy and cost-effective ways to boost your business:
Create a Website. A Website can hold information about the agency, articles on insurance and insurance shopping, rate comparisons as well as any information you wish to share about yourself, all aimed at acclimating consumers with your services.
Form a Blog. You can form a Weblog or "blog" for little or no cost to up your Web presence and create a space to host industry news, anecdotes and build a discussion around your personal or professional interests.
Get Leads Online. Partnering with an online leads company like InsureMe is a great way to find referrals for a new business. Reputable companies provide quality leads and allow you to target referrals you can write.
It's important to note that these sorts of tools—especially Websites and blogs—need constant attention and change. You'll need to remain committed to updating and refreshing your pages to appeal to both consumers and to the search engines that host your sites.
As you continue to grow your business and expand your ventures online, you will run across new techniques for improving your business—don't shy away from these methods because they seem time consuming or complicated.
As Harvard business professor Michael Porter once said, "Innovation is the central issue in economic prosperity." And, when it comes to lifting a new agency off the ground, both innovation and economic prosperity are essential for success.
Become a Marketing Marvel
Unless you've hired a fancy advertising company to spread the word about your agency promoting your business is up to you.
You can increase your agency's visibility by:
- Handing out flyers and printed magnets
- Doling out business cards
- Putting an advertisement in local newspapers and weekly ad sheets
- Setting up informational kiosks at airports, malls or other public spaces
- Investing resources in online advertising through programs such as those offered by Google and Yahoo!
The more concentrated you are on improving the presence of your agency, the more name recognition you will earn—drawing more attention from insurance shoppers in your area!
Satisfy Your Clients
Your clients will truly discover how they feel about your services when they need your help-leaving unsatisfied customers to find a new agency and satisfied customers to tell others how much they love their insurer.
Here are a couple ways new owners are keeping their clients content:
Implementing a Customer Service Department. Even if it consists of one or two employees to start, this is the best way to assure prospects and current clients that they're being taken care of.
Streamlining the Claims Process. New programs, such as those offered by EasyLink, connect data sources with claims networks—speeding claim assignments and allowing insurers and adjusters to address other tasks in the claims process.
Using these technologies can yield faster claim payouts and saves insurers time and money—eliminating the need to fund large call centers, fax claims back and forth and complete other resource-depleting administrative tasks.
Keeping in Touch. Keep track of your clients' birthdays and other life events. Placing a phone call or dropping a card in the mail—without pushing your products—reminds your clients that you value their business.
Your clients are a big part of your current business and future success of your agency. Keep your clients happy and you'll continue to bring in customers for years to come!
Start Expanding Your Agency Today!
Starting your own insurance agency is an enormous accomplishment that takes time, dedication and hard work. We hope these tips help to launch your agency and bring you the success you've always wanted!
This information was provided by InsureMe, the leader in online insurance leads for the insurance industry. Since 1993, InsureMe has helped thousands of insurance agents succeed in the insurance business by providing top quality leads that are both detailed and affordable. For more information on InsureMe leads, please visit our agent Web site at agent.insureme.com.