A firm that measures marketing data is reporting that consumers are shopping for online auto insurance in greater numbers than ever.
According to comScore, consumers submitted 32 million online quote requests and purchased 2.4 million auto insurance policies over the internet last year. The company noted the number of quote requests had fallen 1 percent last year since 2007, but that the number of policies actually purchased was up by 7 percent.
"With fewer consumers purchasing cars, there is less demand underlying auto insurance purchasing. Despite these conditions, however, the number of policies purchased online is still growing, which underscores how important the internet has become as a transactional medium for the auto insurance industry," Kevin Levitt of comScore.
People are doing much more than just researching online auto insurance. The company also noted that a growing number of consumers are taking advantage of other online insurance services such as paying their bills and managing their policies. In total such visits increased 6 percent last year, spread across the seven leading auto insurer's websites, according to comScore.
Further breaking down the numbers, 5 percent more consumers took advantage of online payment options last year than in 2007, while web activity involving management of insurance policies was up 6 percent.
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