Customer Satisfaction a Good Way to Develop Health Insurance Leads

When developing health insurance leads, some useful information agents may want to consider can be found in a recent report from J.D. Power and Associates on consumer satisfaction levels.

According to the report, people who invest in their own individual health plans are statistically as likely as those in employer-provided plans at small companies to be satisfied with their policies. This is important because in the current economic climate, a growing number of companies are either scaling back health benefits or eliminating them altogether.

"By more effectively managing the member experience for this growing segment of members, health plans could reap considerable financial benefits through increased retention and recommendations, and prepare themselves for the anticipated healthcare reform measures facing the industry," said Jim Dougherty of J.D. Power and Associates.

About 9 percent of the population is now said to purchase individual coverage. The study involved interviews with more than 33,000 subscribers over the course of last year, with people rating their satisfaction on things like provider choice, claims processing and customer service.

Given the competitive financial environment, information like this can help agents develop more health insurance leads into actual sales.