StormReady Program Relevant When Working on a Home Insurance Lead

When trying to develop a home insurance lead, one useful thing to learn is which towns in a given area are certified as federal StormReady communities.

The StormReady program started in Tulsa in 1999 and is currently administered by the National Weather Service. According to the National Oceanic and Atmospheric Administration, there are currently 1,520 StormReady communities in 49 states. The program also includes other entities, such as universities, Indian reservations and military facilities.

Participants in the program are required to provide advance planning information on potential storms and other contingencies. Communities and institutions must have a way to distribute warnings of potential severe weather incidents to residents and others and must meet other criteria such as holding occasional talks on weather safety, some of which are held by officials from the National Weather Service.

Other critieria include establishing ways to monitor water and weather conditions in a given area and devising a formal operations plan for hazardous weather.

While preparedness is not always a guarantee that damage and casualties from severe weather will be avoided, this program has been widely credited as improving public safety. This can be one more thing to highlight when trying to develop a home insurance lead.