Face Off: Does Your Insurer Tweet?
If you're addicted to social networking sites like Twitter or Facebook— like millions of other people these days—you might be surprised to find your insurance company tweeting right along with you.
Using social media and other provocative marketing methods, many insurers are creating an online presence that allows them to reach out to, and retain, customers like you in personal ways that traditional marketing never even thought of.
Something for Everyone
According to Nielsen Online, a leading company that measures Web site traffic, the number of minutes consumers spent participating in online social networks rose 83 percent in April of this year from the same month one year ago.
Participating in Twitter or the ever-popular Facebook, which now boasts more than 200 million active members including President Barack Obama and companies like CNN and NASA, presents insurers a business opportunity unlike no other: instant communication, customer contact, problem solving and long term relationship building that costs them next to nothing.
But what does it do for customers like you? It gives you the avenue to go online, contact your insurance company with coverage or claims questions, get answers quickly and efficiently, and request policy changes—all with just a click or two of the mouse.
If you prefer, you can also view others' comments, questions and concerns, get the insurance information you need, and remain completely anonymous.
A search for leading insurance companies on Twitter and Facebook today reveals many top names most people instantly recognize: Geico, Progressive, Travelers, State Farm, United American and Liberty Mutual, to name just a few.
And many more join every day!
Getting Connected
Looking for a faster, more efficient way to connect with your insurance company these days? Once you've purchased the right insurance policy and found a great agent, try Facebook or Twitter.
Many leading insurance firms are making valuable, real-time connections with customers like you on social media sites like these every day, as well informing the public on the latest insurance news, almost as quickly as it breaks.
No more confusion on insurance topics, no searching for help endlessly online, no waiting in queue to talk to a live person by phone. With one quick tweet, question, read or comment, you have the information you need, nearly instantaneously.
If you haven't joined the world of social media along with your insurance company, you really don't know what you're missing. Try signing up and networking with your insurer online today. It just makes life easier.
